Balls of blistering light stalking shady streets, the Eiffel Tower crackling canary yellow and tropical green, classical strings giving way to a jaunty samba beat.
The medium were modern but the sell was decades old when Paris St-Germain teasedA�Neymar’s blockbuster arrival on Twitter in August.
Belle Paris and ‘jogo bonito’ in perfect union.
Marketing spin certainly, but there is truth behind it.
Domestic rivals Marseille have had 28 Brazilian players in their 119 years of existence.
Paris St-Germain, only established in 1970, have had 31
Even withA�Neymar absent with injury,A�their starting line-up on Tuesday could well contain three of his compatriots – Thiago Silva, Dani Alves and Marquinhos.
So how has a city without a common climate or language, lacking either a long history or sizeable expatriate population, become a favourite staging post for Brazilians coming to Europe?
It was a question that Rai was asking himself in November 1993.
A tall, languid playmaker with deft touches and sharp instincts, he had scored twice as Sao Paulo beat Barcelona in the Intercontinental Cup final the previous year, heralding a big-money move to Europe and Paris St-Germain.
“It was so different from Sao Paulo. The training was different, the city was different. I had been there a month before I saw snow for the first time in my life,” the Brazilian midfielder told BBC Sport.